Forbes: How Big Brands Are Reaching New Audiences At Coachella

The Rocky Barnes capsule collection with Express was previewed at TresFest as well as the Create & Cultivate event at Coachella 2019. With influencers and consumers attending the events, the collection was well received and gained attention for it’s colorful aesthetic, flattering design options, as well as the versatility of the pieces. Music festivals like Coachella have become a platform for big brands like American Express and BMW to extend their reach with the hopes of attracting a new demographic.

Hilda Batayneh, the Creative Director at Reunited Clothing, attended both TresFest and Create & Cultivate. She worked with Rocky Barnes on designing the capsule collection for Express.