What was set to launch as the second season with retailer Kohl’s, Actress Cara Santana took the reins back and launched the debut of The Cara Santana Collection in partnership with Hilda Batayneh, the Creative Director at Reunited Clothing.
Cara shared that Kohl’s could no longer support my collection, but the buy had been made, and the clothes had been produced. As a result of COVID-19, fashion and customer’s purchasing behaviors had changed so much, that direct-to-consumer was the best avenue to pursue.
The collection is size inclusive and is made for every body. Read more of Cara’s interview with Forbes in which she shares why she decided to partner with Step Up. The Cara Santana Collection is available online at www.thecarasantanacollection.com